Question 4 - Who would be the audience for your media product?

We researched BBFC to find out different age ratings that would be suitable for our thriller opening. The British Board of Film Classification is an independent board, not funded by the government or the film industry. It has been classifying films since 1992, giving films different age restrictions.  The specification for a rated fifteen film is as follows; 'Only those over 15 years are admitted. Nobody younger than 15 can rent or buy a 15-rated VHS, DVD, Blu-ray Disc, UMD or game, or watch a film in the cinema with this rating. Films under this category can contain adult themes, hard drugs, frequent strong language and limited use of very strong language, strong violence and strong sex references, and nudity without graphic detail. Sexual activity may be portrayed but without any strong detail. Sexual violence may be shown if discreet and justified by context' I feel that our thriller opening would fit this criteria. This is because of the disturbing images we are portraying within the opening. As for the sexual content our production does not contain any, our production is more disturbing than containing sexual references.

To help us identify our audience we decided that it would benefit us if we were to put a questionnaire out to those within that age group that we wanted to aim at, so that we could then tailor make our production to what they would like. We gave 30 questionnaires out and had 30 back; this was a great response in which we were extremely happy with. We wanted to aim our production at the ages from 15- around 50. We thought this age group was appropriate as we think our production would be rated age 15 this means that anybody 15 or over can watch it. I also think that people over the age of 50 will stereotypically not enjoy it so much, this is why I have picked this age group. When we handed out questionnaires out we tried to make sure we were handing them out to people that were within our age bracket to help us gain valuable information that would help us produce our thriller.

The audience profile that we are aiming for is below. These are teenagers that are over the age of fifteen who also enjoy thrillers. We know this from our audience research. We want to aim our thriller at both genders; this is why we asked a similar amount of males to females, this gave us a wider range of opinions and ensured that our content caters for a unisex audience.

 

These are our audience profiles, we have used these people as they are very similar in some ways, and they all enjoy watching thrillers. They are all interested in psychological thrillers which are an added bonus considering that is what we are creating. Both males are interested in playing sport, rugby mainly and both females study hard to achieve their goals in going to university as do the males. Other types of media they would consume could consist of are video games and social networking etc.