What is an audience?
An audience is
an individual or collective group of people who read or consume any media. For example;
Music
(listeners),
Literature (readers), Video
Games (players)
Why are audiences important?
Without
audiences there would be no media, media organisations produce media texts to
make profit – no audience – no profit. The mass media is becoming more
competitive than ever to attract more and more audiences.
Companies categorise
their audiences for example in gender, age etc…
Advertisers also
want to target particular audiences. This means producers have to produce a
certain type of media. An example of this would be, anglers weekly, this is
something aimed at people that enjoy fishing.
Always consider who the audience is for a particular film and why those people would enjoy it. It will help you to develop the skills necessary to entertain your own target audience.
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